{"id":359,"date":"2019-12-01T23:12:51","date_gmt":"2019-12-01T22:12:51","guid":{"rendered":"https:\/\/spaces.kisd.de\/fcf2020\/2019\/12\/01\/ann-chungs-independent-rice-flour-factory\/"},"modified":"2019-12-03T11:03:15","modified_gmt":"2019-12-03T10:03:15","slug":"ann-chungs-independent-rice-flour-factory","status":"publish","type":"post","link":"https:\/\/spaces.kisd.de\/fcf2020\/2019\/12\/01\/ann-chungs-independent-rice-flour-factory\/","title":{"rendered":"Ann Chung’s independent rice flour factory"},"content":{"rendered":"

What it is:\u00a0<\/strong><\/p>\n

In Taoyuan, we visited Ann, a middle-aged Taiwanese woman who told us about her projects in her four year-old rice transformation factory. The small factory is equipped with a high-tech milling machine coming from Japan, the secret of Ann and the biggest investment of her business.<\/p>\n

Through processing rice into flour and derived products as pre-mixes, she collaborates with local farmers (providing them packaging and private labelling) and aims to educate Taiwanese people about the value of the rice culture, that got forgotten with the invasion of the wheat-based western culture. Her initiative started when she found out that her kids were reacting to gluten. Through rice processing, she wants to show how versatile and healthy rice-based baking can be and she already published a book of recipes, is currently giving cooking lessons and communicates regularly through her website.<\/p>\n

Her process is very labor-intensive because everything is packaged manually but she employs local mothers and offers them working times suiting their need to go home to their children.<\/p>\n

In the future, Ann plans to become a famous You Tube chef and to open her own bakery in the area, as well as maybe manufacturing frozen food to reach an other market. In the meantime, Ann sells all of her produce on her website because she doesn’t want to collaborate with supermarkets and their industrial mode. She believes that a shopfront is not necessarily needed anymore, also because of the expense that it represents for small businesses.<\/p>\n

Ann is confident and believes that she should be honest with the customer to make them trust her more. She decided to stay in the city for convenience with her kids and because she doesn’t want to destroy farm land.<\/p>\n

Where it is:\u00a0<\/strong><\/p>\n

Taoyuan, Taiwan<\/p>\n

Why it is relevant:\u00a0<\/strong><\/p>\n

This case shows how the middle man, the processor of the food can have a double impact on the food chain because it connects with the consumer to educate and inspire as well as opening the opportunity for the farmers to choose healthier ways of producing and to increase the biodiversity thanks to a curated product range.<\/p>\n

\"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3298,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"scoped_notify_notify_others":"yes","footnotes":""},"categories":[5795,950],"tags":[5848,5890,5891],"class_list":["post-359","post","type-post","status-publish","format-standard","hentry","category-cases","category-research","tag-education","tag-entrepreneurship","tag-foodprocessing"],"_links":{"self":[{"href":"https:\/\/spaces.kisd.de\/fcf2020\/wp-json\/wp\/v2\/posts\/359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaces.kisd.de\/fcf2020\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaces.kisd.de\/fcf2020\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaces.kisd.de\/fcf2020\/wp-json\/wp\/v2\/users\/3298"}],"replies":[{"embeddable":true,"href":"https:\/\/spaces.kisd.de\/fcf2020\/wp-json\/wp\/v2\/comments?post=359"}],"version-history":[{"count":1,"href":"https:\/\/spaces.kisd.de\/fcf2020\/wp-json\/wp\/v2\/posts\/359\/revisions"}],"predecessor-version":[{"id":363,"href":"https:\/\/spaces.kisd.de\/fcf2020\/wp-json\/wp\/v2\/posts\/359\/revisions\/363"}],"wp:attachment":[{"href":"https:\/\/spaces.kisd.de\/fcf2020\/wp-json\/wp\/v2\/media?parent=359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaces.kisd.de\/fcf2020\/wp-json\/wp\/v2\/categories?post=359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaces.kisd.de\/fcf2020\/wp-json\/wp\/v2\/tags?post=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}