This project explores the role played by individual in designing their surrounding cityscape and thus in defining its identity. Cars are one of the most visible and tangible mean of appropriation of (urban) space. Their brand, vintage, size, shape, color and conditions create patterns of meaning. In so doing, they express an ambivalent message: on one side, they deliver a brand’s identity, ob the other side, they project the user’s own identity. This is revealed by both the choice of vehicle and its actual usage conditions – think of care and/or transformation possibilities, even a simple bumper sticker can mean a lot. Thus the appropriation is twofold: the owner’s appropriates the vehicle, the vehicle appropriates the environment.
In this project, we analyse the phisical evidence of automobiles in urban environment, study and catalogue different settings, patterns an modes and finally compile and publish what must be the world’s first automobile cityscape report.